Content marketing is creating the information and sharing it through different means such as publishing it in newspaper, magazine, online (videos, blogs, and social media posts). The aim is to generate brand awareness, increase traffic, leads and promote sales.
Search engine optimization (SEO) is the process of applying the right strategies and help the company to rank higher in the search engines such as Google, Bing, etc.
Search Engine Optimisation is important to generate traffic towards the website, enhance the user experience and keep the search results fair.
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